Ashleigh Jade embodies the quintessential essence of the girl next door you’ve always wanted to meet and the best friend you’ve always known. Her genuine, energetic, and welcoming demeanor not only resonates across social media platforms but also in real-life interactions. As a 35-year-old influencer and successful entrepreneur, she crafts captivating content for events and weddings, infused with a touch of Taylor Swift-inspired viral videos.
Speaking at a Teahouse event in the Crown Sydney, Jade candidly shared her journey of navigating through a challenging period in her life and the subsequent need to pivot. With an impressive following of 1.3 million on Facebook and 122,000 on Instagram, she advocates for mental health awareness and emphasizes the significance of pursuing activities that bring joy and fulfillment.
“I wanted to lean into things that brought me more joy, and that’s been Taylor Swift and talking about the Eras Tour,” Jade revealed. “She helped me find my spark again.”
Alongside her husband, Alex Howell, Jade co-founded How Creative Media, a thriving business based in Perth. The duo shares an unwavering devotion to Taylor Swift, affectionately known as Swifties.
Reflecting on her journey, Jade expressed how she once felt disconnected from any particular group during her upbringing. However, discovering the Swiftie community has provided her with a sense of belonging and acceptance. “Now I feel like I’ve found my people. We are accepted for who we are. I just love it. It gets so exciting when you talk about Easter eggs and love of the music,” she shared enthusiastically.
Inspired by the Eras Tour, Jade embarked on a personal project to create her own outfit, despite having no prior experience in design or sewing. Opting for the challenging endeavor of replicating Swift’s “Midnights” bodysuit, she encountered numerous hurdles along the way. However, fueled by determination and resilience, Jade persisted through sleepless nights, meticulously gluing thousands of rhinestones, addressing fabric bunching issues, and crafting a fringe skirt.
Documenting her journey in a captivating seven-part video series on Instagram, Jade showcased her dedication and creative process, including a “Swiftie Crafternoon” event where fellow fans from Western Australia joined her in crafting friendship bracelets. Despite the challenges, she completed her project just in time for the concert.
Expressing her admiration for Swift, Jade shared her heartfelt belief that they will meet one day. As tea and intricately designed treats adorned the table, she expressed her gratitude for Swift’s influence in guiding her through dark times and enhancing her celebrations during joyous moments. “Her music has also helped me celebrate some of the best times of my life, and this last year has been the most fun it’s ever been,” Jade expressed with genuine appreciation.
In summary, Ashleigh Jade’s journey embodies resilience, creativity, and the transformative power of music. Her story serves as a testament to the profound impact of finding joy, embracing community, and pursuing passions with unwavering dedication.