A new breakfast cereal inspired by Taco Bell’s popular cinnamon twists is set to hit a few U.S. cities, courtesy of a collaboration between Taco Bell and Uber Eats. The Cinnamon Twists Cereal, modeled after the iconic crispy puffed corn twists generously coated in cinnamon and sugar, will be available for a limited time, offering fans a unique way to enjoy the beloved fast-food snack.
This exclusive cereal won’t be found on the shelves of grocery stores or available for online purchase; instead, the only avenues for securing a box are through Uber One, Uber Eats, or Taco Bell Rewards. The promotional offering is restricted to residents in select cities, namely New York City, Chicago, Los Angeles, Miami, and Dallas.
Here’s a breakdown of how enthusiasts can snag a box:
- Uber One:
- Uber One members across the nation have the chance to order a complimentary box from January 16 to January 18. No purchase is required for this exclusive deal.
- Uber Eats:
- By making a Taco Bell breakfast order totaling $2 or more at participating locations, customers on Uber Eats can receive a free mini box of Cinnamon Twists Cereal. This offer is available from January 16 to January 22, up until 11 a.m. local time while supplies last.
- Taco Bell Rewards:
- Taco Bell Rewards members can secure a free box of Cinnamon Twists Cereal on the app during Tuesday Drops on January 23. The offer is limited to the first 500 members, with a one-box limit per customer.
For those not residing in the specified markets, an alternative is presented:
- Cinnamon Twists Cereal DIY: Customers can create their own version of the cereal by redeeming $5 off and acquiring free cinnamon twists. These can then be added to a bowl of choice, accompanied by preferred milk for a homemade enjoyment.
Additionally, a special offer is available for Taco Bell orders through Uber Eats. By spending $15 or more and including an order of cinnamon twists during breakfast hours between January 16 and January 22, customers can receive the item for free. Furthermore, they will be eligible for a $5 discount on the delivery order when placed through the Uber Eats platform.
This collaborative effort between Taco Bell and Uber Eats not only introduces a novel breakfast cereal but also adds an exciting dimension for fans to engage with the brand through exclusive promotions and unique culinary experiences.