KFC has expanded its menu by introducing a new item called Smash’d Potato Bowls, available at its restaurants nationwide since January 29. This innovative dish features mashed potatoes as the primary ingredient, topped with fries, warm cheese sauce, bacon crumbles, and a three-cheese blend, according to a press release from KFC.
Nick Chavez, Chief Marketing Officer of KFC U.S., expressed excitement about the new addition, stating, “If you like our Famous Bowls, you’re going to love this new bowl.” The Smash’d Potato Bowls are priced starting at $3.49, and customers have the option to enhance their experience by adding five KFC hand-breaded chicken nuggets for an additional $2.
The introduction of Smash’d Potato Bowls comes after a successful test run in Pittsburgh in 2023, marking its nationwide rollout. This new offering joins KFC’s existing lineup of Famous Bowls, which made its debut in 2006, and Mac & Cheese Bowls, introduced in 2019.
In addition to the Smash’d Potato Bowls, KFC has unveiled the $20 Taste of KFC meal, available at all its restaurants nationwide starting January 30. Priced at $20, the meal includes six pieces of KFC’s Original Recipe chicken on the bone, accompanied by four sides such as mashed potatoes and gravy, coleslaw, corn, mac & cheese, and four biscuits.
This move by KFC reflects the company’s strategy to diversify its menu and offer customers a broader range of options. The Smash’d Potato Bowls, in particular, cater to those who may be seeking alternatives to traditional chicken-based dishes. With the success of the test run and the positive response from customers, KFC aims to capitalize on the popularity of innovative and flavorful menu items.
Customers can now enjoy the unique combination of mashed potatoes and fries, complemented by a rich cheese sauce, bacon crumbles, and a three-cheese blend. This creative twist on a classic comfort food staple aligns with KFC’s commitment to providing diverse and satisfying choices for its customers.
The $20 Taste of KFC meal further enhances KFC’s offerings by providing a convenient and affordable meal option for individuals or families. With six pieces of Original Recipe chicken and a variety of sides, this meal package caters to those looking for a hearty and fulfilling dining experience at an attractive price point.
As the fast-food landscape evolves, KFC’s strategic menu expansions and value-driven offerings aim to keep the brand relevant and appealing to a wide range of consumers. By introducing new and enticing options like Smash’d Potato Bowls and the $20 Taste of KFC meal, KFC seeks to maintain its status as a go-to destination for flavorful and satisfying meals.