Sports drink brand BodyArmor is entering 2024 with a fresh addition to its product lineup – the new BodyArmor Zero Sugar. Owned by the Coca-Cola Company, the brand unveiled its latest offering, promising the same premium sports drink attributes but with zero grams of sugar or carbs.
While competitors like Gatorade and Powerade already have no-sugar sports drink options, BodyArmor is distinguishing its new drink by emphasizing its high content of essential minerals – potassium, magnesium, and zinc.
The BodyArmor Zero Sugar is set to come in four flavors: Fruit Punch, Lemon Lime, Orange, and Cherry Lime. With a focus on consumer convenience, the drinks, excluding Cherry Lime, will be available in 16-oz., 20-oz., and 28-oz. bottles, as well as 6-packs.
The Cherry Lime flavor will specifically be offered in 16-oz. bottles. Besides its sugar- and carb-free promise, BodyArmor Zero Sugar boasts no artificial sweeteners or flavors and no colors from artificial sources.
Nutritional Information:
- Calories: 10 per 16 ounces
- Sugar: 0 grams
- Carbohydrates: 0 grams
- Potassium: 620 mg
- Magnesium: 70 mg
- Zinc: 7.7 mg
The launch of BodyArmor Zero Sugar is aligned with the broader trend in the sports drink market, where brands are increasingly offering options with reduced sugar and carbohydrates. Gatorade Zero, for example, provides 10 calories or less, 1-2 grams of carbs, and no sugar in each 20-ounce bottle. Similarly, Powerade Zero has zero sugar and zero carbs.
Where to Find BodyArmor Zero Sugar: The newly introduced sports drink will be available nationwide both in physical stores and online through major retailers like Amazon and Walmart. Additionally, the brand has announced plans for international expansion in 2024, with entry into the Canadian and Mexican markets.
BodyArmor’s move to diversify its product range aligns with changing consumer preferences, reflecting a growing demand for healthier beverage options. The introduction of BodyArmor Zero Sugar addresses not only the desire for a sports drink with reduced sugar but also provides additional nutritional benefits through its mineral content. As the sports drink market continues to evolve, brands like BodyArmor aim to stay ahead by offering innovative and health-conscious alternatives to cater to a diverse consumer base.