Introduction: In a seven-part series celebrating joy in sports, one remarkable story stands out—the philanthropic efforts of Jrue and Lauren Holiday. Their initiative, the Jrue and Lauren Holiday Fund (JLH Fund), has become a beacon of hope, providing financial support and more to Black-owned businesses and nonprofits. This article explores the transformative journey of the JLH Fund and its significant impact on communities.
The Birth of the JLH Fund: Jrue Holiday, an NBA All-Star with the Boston Celtics, and Lauren Holiday, a World Cup champion and two-time Olympic gold medalist, founded the JLH Fund in 2020. Witnessing the struggles faced by small businesses and organizations during the COVID-19 pandemic and acknowledging the systemic racism prevalent in the country, the couple decided to make a difference. Utilizing Jrue’s earnings of $5.3 million from the NBA bubble, the JLH Fund began awarding grants in 2021 to Black-owned businesses and nonprofits in Los Angeles, Indianapolis, New Orleans, and Milwaukee.
Beyond Financial Assistance: While the initial grants addressed immediate financial needs, the Holidays soon recognized that more comprehensive support was required. Black entrepreneurs often face challenges accessing capital, resources, and networks compared to their white counterparts. The JLH Fund stepped in to bridge this gap by offering weekly coaching sessions, software and technical assistance, and access to additional funding sources.
Creating a Supportive Community: The JLH Fund goes beyond traditional philanthropy by fostering a sense of community among its grantees. Recipients are required to attend weekly coaching sessions covering various aspects, from raising funds to creating business plans. They receive crucial resources such as computer software and IT support, addressing barriers that small business owners and nonprofits often encounter.
Empowering Black Businesses: The impact of the JLH Fund is evident in the stories of grant recipients. Viola’s Heritage Breads, owned by Carla Briggs in New Orleans, credits the fund with saving her business after Hurricane Ida. Beyond financial aid, the fund provides a helping hand through coaching, technical assistance, and a supportive community, helping businesses like Viola’s Heritage Breads transition from surviving to thriving.
Diversity in Philanthropy: The JLH Fund stands out for its commitment to diversity in philanthropy. Recognizing the disparities in funding for Black businesses, Jrue and Lauren Holiday are actively working to create economic change and equitable outcomes. Their efforts extend beyond financial support, creating a network that uplifts and brings together businesses and nonprofits facing similar struggles.
The Ripple Effect: The impact of the JLH Fund extends far beyond the initial recipients. By providing support to organizations like Better Youth, the Holidays contribute to life-changing opportunities for children who might otherwise be trapped in the foster system. The ripple effect of their philanthropy transforms communities, inspires future generations, and sets the foundation for effective and lasting change.
Conclusion: Jrue and Lauren Holiday’s philanthropic journey through the JLH Fund exemplifies the power of sports figures to make a positive impact beyond the field. Their commitment to empowering Black businesses and nonprofits, coupled with a holistic approach that includes coaching and community building, creates a model for effective and sustainable philanthropy. As the fund continues to grow, so does its potential to bring about transformative change for generations to come.