In a move to enhance its breakfast offerings, Wendy’s has unveiled a new addition to its morning menu – the breakfast burrito. The fast-food giant introduced this delectable option on Monday across more than 4,500 Wendy’s locations in select regions throughout the United States.
This breakfast burrito is designed to encompass “all the best parts of Wendy’s breakfast menu,” featuring two fresh cracked eggs, six strips of oven-baked, applewood-smoked bacon, seasoned breakfast potatoes, and two slices of American cheese. To elevate the flavor profile, the entire creation is topped with Swiss cheese sauce, offering a tantalizing start to the day.
Wendy’s entered the breakfast scene in March 2020 and has been consistently innovating its morning offerings. The introduction of the breakfast burrito follows the addition of an English muffin option in August 2023. A noteworthy aspect of Wendy’s breakfast is the emphasis on fresh bacon, with the company proudly promoting that it is prepared in-store daily.
Notably, Wendy’s fresh bacon stands in contrast to McDonald’s, as per information available on the McDonald’s website. McDonald’s utilizes pre-cooked bacon, which is reheated in their ovens before being served to customers.
For those eager to try Wendy’s latest breakfast creation, the company provides a convenient online tool at www.locations.wendys.com to help customers locate participating restaurants.
Wendy’s commitment to satisfying its customers extends beyond its breakfast menu. During a third-quarter earnings call in November 2023, President and Chief Executive, Todd Penegor, outlined the company’s plans, expectations, and successes throughout the year.
Penegor highlighted specific items that contributed to Wendy’s sales growth, such as the nacho cheeseburger and fries combo, along with their strawberry and pumpkin spice-flavored Frosty’s. These innovative offerings have resonated positively with customers, contributing to the company’s success in the third quarter.
Looking ahead, Penegor emphasized Wendy’s commitment to delivering value and innovation. “Looking ahead to the rest of the year, you can expect more cravable innovation alongside value that supports the restaurant economic model as we run our high-low strategy,” said Penegor during the conference. “At the breakfast daypart, we continue to execute against our playbook of driving sales through innovation and promotions.”
In the competitive fast-food industry, Wendy’s understands the importance of keeping customers satisfied and attracting new ones. Penegor stated, “We know that value remains very important to the breakfast consumer, and we plan to more consistently offer compelling value promotions to drive trial and repeat at this highly profitable daypart through the year and beyond.”
As part of Wendy’s strategy to engage customers, the company has introduced enticing promotions, such as Free Frosty Deals, allowing customers to enjoy a free Jr. Frosty at Wendy’s every day in 2024.
Wendy’s is poised to share further insights into its performance when it releases its fourth-quarter and full-year report for 2023 on February 15. As the company continues to innovate, provide value, and prioritize customer satisfaction, Wendy’s stands as a dynamic player in the competitive landscape of the fast-food industry.