Apple has officially released its much-anticipated mixed reality headset, the Apple Vision Pro, making it available in stores and online as of Friday. The launch comes with an impressive lineup of over 600 apps and games designed to leverage the unique capabilities of the Apple Vision Pro.
The headset features what Apple describes as an “infinite canvas,” allowing apps to scale beyond traditional displays. It also introduces a powerful three-dimensional user interface that users can navigate using their eyes, hands, and voice. This comprehensive approach to user interaction sets the Apple Vision Pro apart from traditional devices.
Apple had previously announced the release date for the Vision Pro, and CEO Tim Cook had hailed it as “the most advanced consumer electronics device ever created.” The device was initially unveiled at the Worldwide Developer Conference in June, showcasing its integration of augmented and virtual reality technologies.
One standout feature of the Apple Vision Pro is its innovative control system, allowing users to interact with the interface using their eyes, hands, and voice. Apple released a commercial in January offering a glimpse into the user experience, with the point of view of a user putting on the device and seeing an array of apps overlaying their surroundings.
The headset’s capabilities extend to supporting spatial Facetime video, photos, and apps through Apple’s visionOS operating system. Apple’s Vice President of Worldwide Developer Relations, Susan Prescott, highlighted the extensive range of spatial experiences available in the all-new App Store, along with compatibility with over 1 million apps across iOS and iPadOS.
The pricing for the Apple Vision Pro starts at $3,499. Tim Cook defended the pricing, stating that the company believes it is set at the right level considering the value it offers. He also mentioned that payment plans are available, allowing users to spread payments over time.
To mark the official release, Apple organized a launch party at its flagship store on Fifth Avenue in New York City. Tim Cook expressed his excitement on social media, stating, “What a thrilling morning celebrating the launch of Apple Vision Pro at Apple Fifth Avenue! The era of spatial computing has arrived!”
The Apple Vision Pro represents a significant step forward in the realm of mixed reality, combining augmented and virtual reality technologies with a novel user interface. With its extensive app and game offerings and a unique control system, Apple aims to deliver a groundbreaking consumer electronics experience with the Vision Pro.
In summary, the Apple Vision Pro is now available for purchase, boasting a range of features and capabilities that redefine user interaction in the mixed reality space. With a strong emphasis on spatial computing, the headset positions itself as a leader in the evolution of consumer electronics, reflecting Apple’s commitment to innovation and pushing technological boundaries.