Taco Bell is set to enhance its offerings for both vegetarians and value-seeking customers with the introduction of a new value menu. Featuring six new items and four classics, the Cravings Value Menu will be launched on January 11, bringing affordability to a range of delectable options. The menu boasts prices ranging from $1.19 to $2.99, catering to diverse preferences and accommodating both meat eaters and vegetarians.
Taylor Montgomery, Chief Marketing Officer, expressed Taco Bell’s commitment to expanding its value offerings through a combination of new menu items and digital enhancements aimed at delivering quality and abundance to customers.
The star of the new value menu is the “Build-Your-Own-Cravings-Box,” a vegetarian option designed to cater to the growing demand for plant-based choices. Priced at $5.99, this box includes a specialty item, classic item, side, and a medium fountain drink. Customers can customize their box with options like the Black Bean Crunchwrap Supreme, Black Bean Chalupa, or Cheese Quesadilla as specialty items, and the Bean Burrito, Spicy Potato Soft Taco, or Cheesy Bean and Rice Burrito as classic items. For the side, patrons can choose from Chips and Nacho Cheese Sauce, Cinnamon Twists, or Cheesy Fiesta Potatoes.
The Cravings Value Menu features exciting new options priced between $1.99 and $2.99, exclusive of taxes. Taco Bell enthusiasts can now indulge in the following:
Double Stacked Tacos ($1.99): A crunchy taco shell filled with beef, fiesta strips, lettuce, and cheddar, wrapped in a soft tortilla and accompanied by nacho cheese sauce.
Stacker ($2.19): Beef, nacho cheese sauce, and Taco Bell’s three-cheese blend folded into a tortilla.
Cheese Chicken Flatbread Melt ($2.29): Grilled chicken, chipotle sauce, and three-cheese blend folded into a flatbread.
Chicken Enchilada Burrito ($2.49): Grilled chicken, seasoned rice, red sauce, three-cheese blend, and reduced-fat sour cream wrapped into a tortilla.
Cheesy Double Beef Burrito ($2.79): Beef, seasoned rice, nacho cheese sauce, fiesta strips, three-cheese blend, and reduced-fat sour cream wrapped into a tortilla, featuring double the amount of beef compared to the Beefy Melt Burrito.
Loaded Beef Nachos ($2.99): Nachos with beef, beans, nacho cheese sauce, red sauce, reduced-fat sour cream, and guacamole.
Amidst these new additions, Taco Bell continues to offer vegetarian mainstays on the menu, including the Cheesy Roll Up ($1.19), Spicy Potato Soft Taco ($1.29), Cheesy Bean and Rice Burrito ($1.49), and Cheesy Fiesta Potatoes ($2.49).
Taco Bell’s move to introduce a value menu aligns with consumer preferences for more affordable dining options. The fast-food chain, part of Yum Brands, has witnessed a growth in sales, with a 2-3% growth rate in the number of orders across all income levels in the third quarter. This success is attributed to customers seeking budget-friendly choices, reinforcing Taco Bell’s position as a leading and profitable division within Yum Brands.
As Taco Bell embraces the demand for value and variety, customers can anticipate a delightful experience with the new Cravings Value Menu and the customizable Veggie-Build-Your-Own-Cravings-Box, offering an array of affordable and flavorful options to satisfy every craving.