Oreo is launching a new otherworldly treat with its latest creation, the Oreo Space Dunk cookies. These unique cookies boast a distinctive appearance, featuring a spacey blend of blue and pink “cosmic creme” marshmallow filling embedded with popping candies, giving them a cosmic feel akin to space dust. The cookies showcase five different “galactic embossments,” including spacecraft and space helmets. In a first for Oreo cookies, there is a small cut-out in the cookie, allowing consumers to get a glimpse of the colorful filling.
The Oreo Space Dunk cookies are not only visually captivating but also promise a taste experience that includes a supernova bursting sensation with each bite, thanks to the popping candies. These interstellar treats are making their way to stores, and for those eager to secure a taste, pre-orders are available on the official Oreo website.
To add an extra layer of excitement, Oreo has introduced a captivating sweepstakes known as the “Lift Off with Oreo,” offering participants a chance to embark on an extraordinary journey to the edge of space. The grand prize includes a six-hour trip on Space Perspective’s Spaceship Neptune, a pressurized high-altitude tethered balloon capsule designed to take passengers to the edge of space.
The Spaceship Neptune promises a unique space travel experience with no special training or weightlessness. The lucky winner will have access to amenities such as Wi-Fi, a space spa, meal and cocktail services, and, of course, an ample supply of complimentary Oreo cookies. To enter the sweepstakes, participants can scan the QR code on the Oreo Space Dunk cookie package or visit LiftOff.OREO.com. The sweepstakes will remain open until April 5, 2024, with the tentative trip scheduled for 2025, subject to availability. In the event the space journey doesn’t take place, an alternate cash prize is on offer, with potential medical restrictions for participants.
Michelle Deignan, Vice President for Oreos in the U.S., expressed the brand’s enthusiasm for the new venture, stating, “Oreo cookies are all about transporting fans to a place full of excitement and childlike curiosity.” The collaboration with Space Perspective aligns with Oreo’s mission to take playfulness to new heights, showcasing that it not only resides in us but also extends beyond our planet.
Space Perspective’s Founder and Co-CEO, Jane Poynter, highlighted the sweepstakes as a fusion of “innovation, accessibility, playfulness, and the spirit of exploration,” allowing Oreo cookies to venture into uncharted territories. This collaborative effort aims to engage consumers in an unforgettable experience, combining the joy of Oreo cookies with the thrill of space exploration.
As Oreo enthusiasts eagerly await the arrival of the Space Dunk cookies, the chance to win a trip to the edge of space adds an extra layer of excitement to this celestial treat, making it a delightful adventure for fans of both cookies and cosmic exploration.